Minimalism or minimalist art can be seen as extending the abstract idea that art should have its own reality and not be an imitation of some other thing. We usually think of art as representing an aspect of the real world (a landscape, a person, or even a tin of soup!); or reflecting an experience such as an emotion or feeling. With minimalism, no attempt is made to represent an outside reality, the artist wants the viewer to respond only to what is in front of them. The medium, (or material) from which it is made, and the form of the work is the reality. Minimalist painter Frank Stella famously said about his paintings ‘What you see is what you see’.The development of minimalism is linked to that of conceptual art (which also flourished in the 1960s and 1970s). Both movements challenged the existing structures for making, disseminating and viewing art and argued that the importance given to the art object is misplaced and leads to a rigid and elitist art world which only the privileged few can afford to enjoy. Aesthetically, minimalist art offers a highly purified form of beauty. It can also be seen as representing such qualities as truth (because it does not pretend to be anything other than what it is), order, simplicity and harmony.